Search Engine War Blog | May 2005 »

April 2005

Thursday, 28 April 2005

Brands - Affiliates vs Search Engine Marketing - part 1

This question does the rounds a couple of times a year, and I've just been asked it yet again. What should a brand owner do with affiliates advertising on search engines using the owners brand names? The bottom line -...

Adwords Goes CPM

There has been a good deal of coverage around Googles recent decision to beta test a CPM model (as opposed to CPC) for their Adsense product. Apart from the pricing model turning full circle (CPM to CPC and now back...

Wednesday, 27 April 2005

UK - Google Local

Tips for Getting Listed within Google Local: The fastest way to get your listings to show within Google Local UK would be to submit through, you should be able to apply for a free listing? As yet, Google Local...

Tuesday, 26 April 2005

Full Speed Ahead at Espotting!

Espotting’s recent move of premises has brought with it an upgrade in speed for their online account area. Navigating my way through to create a report this week I was impressed at the speed at which I got there, after...

Thursday, 21 April 2005

New AdWords layouts on Google SERP. Profit the motive?

Spotted any changes to the Google SERP lately, that'll be Google testing out the prospect of displaying three top line ads across the results page instead of two. When you look at the results page you'll see that on some...

Tuesday, 19 April 2005

SMA UK (search marketing association) elections open.

Just received my invite to nominate in the SMA-UK elections, and its good to see a pretty decent representation from the leading companies in the sector in the UK, on the nominee list. Having been part of the working group...

Monday, 18 April 2005

Why bridging pages are fundamentally flawed.

Got a highly dynamic website? Thousands and thousands of products? Template driven architecture? Less than friendly IT department? Bridging pages seem like your only option? Think again. Here are ten good reasons for an enterprise SEO approach and why bridging...

Overture Rebrands as Yahoo! Search Marketing - or does it?

Today we can see that Overture has 'officially' become Yahoo! Search Marketing. At least that's the impression given when logging into the DTC. However, it seems the DTC is split! If your DTC encompasses both US & UK campaigns, all...

Friday, 15 April 2005

Search engine marketing worth €3bn in Europe by 2010

Forrester Research predicts that by 2010, European marketers will spend almost €3bn, up from €856m in 2004, on search marketing. ... Excellent :-) Oddly though it says that the growth is most likely to come from SME's. I think they're...

Google's turning Japanese is showing a preference to Japanese and Chinese sites for the search term 'seo'. Results are varying, but I've seen the first 4 pages come back with virtually all Asian domains. The results are intermittent and some searches are...
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