Search Engine War Blog : « July 2005 | September 2005 »

August 2005

Thursday, 25 August 2005

O'Reilly Text Link Search Engine Spam?

Another debate around whole text link issue has started up, this time involving O’Reilly the highly respected publisher of IT books. To catch up on the in-depth debate visit Tim O’Reilly’s own blog at: What I really like about...

DTC Delays in Overture (Yahoo Search Marketing)

The recent batch of weekly DTC (Direct Traffic Centre) updates seem to be causing more problems than benefits for the user. Over the past few weeks Overture have been making system updates to their DTC over the weekends - with...

Google showing website menus in the serp?

Back on the topic of new and unusual Google search engine results pages after the 5,3,2 dissatisfied layout , I just came across this permutation that I've never seen before. The top organic listing is showing a selection of additional...

Thursday, 18 August 2005

E-consultancy - search optimisation the most outsourced activity

Internet marketing publisher E-consultancy has released a survey-based report called ‘Managing an E-commerce Team’ (, it found that SEM/SEO is the number one outsourced e-activity, with paid-search second top. Yet 60% manage search in-house, while almost a third totally ignore...

Wednesday, 17 August 2005

A Two State System

Google has implemented its new Adwords status settings - the quality score is now upon us! , for more info see: "New Status for Adwords"

Friday, 12 August 2005

New Google 'Dual Results' Dissatisfied SERP

The team were just running a search against Telemedia the European Internet event and spotted something interesting on the Google SERP. A new 'Dual Results' SERP, possibly a Google test of some kind. The SERP shows the top 5 results...

Wednesday, 10 August 2005

Yahoo! bigger than Google

They're at it again, this time over the size of their search indexes. With Google currently claiming around 8 Billion indexed pages according to its homepage, Yahoo! has, rather unusually, announced that its search results are based on an index...

Monday, 08 August 2005

Search Overtakes Banners...

Those involved in the search engine marketing industry have been preaching the ROI benefits of search marketing as opposed to banners for some time now. Finally it seems that the wider world has woken up to the fact as well.......

Where does all this 'white hat' 'black hat' come from?

I was having a chat with Andy Atkins-Kruger the current president of the Search Marketing Association UK and founder of Webcertain, and he put forward a really interesting 'thought for the weekend'. Edward de Bono invented the thinking hats in...

Wednesday, 03 August 2005

Gooooooogle to increase ad copy.............

Google are planning to increase their ad copy length up to 200 characters. Basically, titles and display urls will remain the same, but advertisers will now have the capacity to write a description which is 200 characters long. Ads that...
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