Search Engine War Blog : « February 2006 | April 2006 »

March 2006

Thursday, 30 March 2006

UK search spend increases 79%

According to the IAB UK online ad spending increased £1,366.4 million (£1.4 billion) and now accounts for 7.8% of total advertising market share. Search recorded the biggest increase - 79% or £338.7 million - of all online advertising formats as...

Tuesday, 28 March 2006

Cutting off the long tail of search

What a great reception at the e-consultancy SEO Supplier showcase in London last Thursday. For anyone who couldn't attend it was Neutralize (*\*) and the other 'usual suspects' from the UK search marketing scene presenting our wares regarding search engine...

Yagui - yet another Google user interface

Check out this one, I think it feels a bit cramped. Barrys site has the instructions for how to activate it.

Google blog mistakenly deleted by...Google

Proving that accidents really can happen at the push of a button no matter who you are, Google deleted their own long standing and highly valued PR9 blog site It's now been reinstated with the following message. We've determined...

Tuesday, 21 March 2006

Understanding Google snippets - SERP result descriptions

I have just been asked how snippets (result descriptions) in the Google SERP work, so here is the answer. Google tries to decide what text is best to display as a snippet based on the text of the search phrase....

Tuesday, 14 March 2006

More Google Qualified Companies in the UK than the USA

We have just done a big update to the WhoisaGAP website which we use to monitor the qualification levels of Pay Per Click teams across the industry, this included adding in proper country classifications - its not entirely altruistic, we...

Monday, 13 March 2006

Local search to grow into $1 BILLION market

A report from Borrell Associates Inc says local search will grow into a $1Billion market by the end of 2006, which is two years ahead of the 2008 target estimated by Overture (now Yahoo! Search Marketing) the other year. The...

Friday, 10 March 2006

Internet more popular then television

Confirming what I was saying the other day about television advertising and search engine traffic trends being part of a notable lifestyle change, is a survey that has just been conducted by Google. Analysts from TNS surveyed more than 1,000...

Thursday, 09 March 2006

Demographic targeting in Google Adwords

At the e-consultancy paid search round table all the agencies were getting excited about the ability to use demographic targeting in MSN Adcenter, so obviously Google have realised this is a hot topic and in the United States at least...

Google to drop '60 day prior' click fraud limit

Wow. Google to drop '60 day prior' click fraud limit as part of their settlement in the Lane’s Gifts v. Google clickfraud case. This is quite a significant change, theoretically advertisers that have never done a proper clickfraud audit and...
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