Search Engine War Blog : « February 2007 | April 2007 »

March 2007

Thursday, 29 March 2007

Google accounts for half of the record £2 billion spent on online marketing

Figures from the Internet Advertising Bureau have revealed that the search engine giant made £872m in the UK, taking it to the top of the online spending chart for 2006, according to the Guardian. This is an increase on 2005,...

Thursday, 22 March 2007

Google touts pay-per-action advertising

Google has revealed the details behind its pay-per-action advertising. The company yesterday announced that a new pricing model will allow advertisers to pay only when certain predetermined actions are completed on their site. Actions might include making a purchase or...

Wednesday, 21 March 2007

Microsoft - MSN Live Search Credits

Via John Battelle, Microsoft is supposedly offering enterprise companies credits for pushing MSN Live on their desktops. "Employees search the web daily with tools from Google, Microsoft, or Yahoo. OEMs and web sites are already earning credits based on searches...

Tuesday, 20 March 2007

Economist Intelligence Unit - Future of Marketing Toilette Paper

Google have just sponsored a report by the Economist Intelligence Unit - called the Future of Marketing, however they might as well have called it "Ditch your search spend and put it into email" needless to says it's mostly drivel....

Thursday, 15 March 2007

700 marketers take UK Search Engine Marketing Survey

According to Linus at e-consultancy around 700 marketers have now taken part in the UK Search Engine Marketing survey carried out by E-consultancy in association with us - Neutralize (*\*). The survey is live until Thursday 22 March and covers...

Wednesday, 14 March 2007 or Search Traffic Continuity Planning Explained

WebProNews has an interesting discussion regarding Rick Skrentas purchase and potential move of to Rich is concerned that the move will impact his Google traffic, and given that it's such a big website and search is critical to...

Thursday, 08 March 2007

Print spend dented by online marketing

As if this wasn't on the cards - around seventy per cent of print spenders are looking to put more money into online marketing, a study has revealed. A survey of printers conducted by financial and business advice group Grant...

Thursday, 01 March 2007

Googles Overall Numbers on Click Fraud

Sarah at the Inside AdWords crew has posted 'Googles Overall Numbers' on click fraud. "As part of our effort to provide you with more information on invalid clicks, we wanted to give you some additional background on how our systems,...

Google Adwords CPC Contextual Targeting to Improve

The quality of Adsense traffic has never been as good as pure search traffic but has worked reasonably well for quite a few clients. Recently Google has expanded its Adsense network and in some instances this has resulted in traffic...
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