Search Engine War Blog : « February 2009 | April 2009 »

March 2009

Friday, 27 March 2009

New AdWords Interface

No sooner had I received an email from the Inside AdWords Crew informing me that they had expanded the BETA testing of the new AdWords interface but after logging into an account this morning I got to try it out!...

New Yahoo! UK Products

Yesterday I attended the Yahoo! “Open House” event in Marylebone, where there were some interesting thoughts from speakers, particularly Kristof Fahy, VP Marketing, on audience interaction from a marketing perspective. There were also some enthralling predictions from futurist Ian Pearson,...

Tuesday, 24 March 2009

Guava presenting with Mike Moran!

The SEO legend Mike Moran will be speaking along side Guava's VP analytics Kristoffer Ewald at the Search Academy in Denmark on the 1st of April. At the masterclass there will be a unique opportunity to meet, be taught and...

Tuesday, 17 March 2009

'The Guava Five' - Rednose Day 2009

What did you do for Red Nose Day this year? Red Nose Day has always been a great excuse to do something 'Funny for Money' and help those in need. Here at Guava Cornwall office this year, we didn't quite...

Thursday, 12 March 2009

Visible Quality Score has Nothing to do with Relevancy - at least initially

I started this investigation thanks to an article over at PPC Hero in which an AdWords representative stated that “The moment you load a keyword into AdWords, it receives a Quality Score. This initial Quality Score is determined by each...
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