Search Engine War Blog

Search Engine Marketing

Monday, 02 February 2009

Not Online? 'Digital Britain' report is your wake up call!

Lord Carter’s interim report 'Digital Britain' released last week looked at how best Britain can boost its digital and communications sectors. It's a lenghty report covering many topics, from the development of broadband and its required infrastructure, to digital radio...

Facebook 'Fan Pages' are effective advertising

90 out of 100 of the world’s biggest brands have ‘Fan’ pages on Facebook as the social network proves to be an effective advertising platform after all. Despite the spectacular failure of Facebook’s Beacon advertising platform, brand Fan pages were...

Friday, 14 November 2008

PubCon 2008 - Sessions From Day 3

It's the final day of sessions of PubCon 2008, although there are plenty more informal events planned tonight at the Palms casino and tomorrow afternoon. In the same vain as my last two posts, I have put together some highlights...

Friday, 07 November 2008

PubCon 2008 - The Agenda

We at Guava have been very active of late, with Gary speaking at SMX London and Teddie currently at the Web 2.0 Summit in San Francisco. I am lucky enough to be travelling to PubCon in Las Vegas on Monday,...

Wednesday, 06 August 2008

Google Keyword Tool Accuracy - Update

A couple of weeks ago I posted about the accuracy of the Google keyword tool. July’s figures are now available in the Keyword Tool, so I decided to run the same set of ‘100% impression share’ keywords through to see...

Friday, 25 July 2008

How Accurate is the Google Keyword Tool’s Volume Estimates?

There was a fair amount of fuss made about Google’s decision to include ‘real’ numerical volume data in the keyword tool update (released 07/07/2008). Many people shouted hoorah at a new age of openness from Google, and twice as many...

Thursday, 24 July 2008

NMA Search Social

Last night was yet another fun evening at the New Media Age Search Social, hosted by Will Cooper their search expert and reputed nominee for lead singer if NMA ever get round to doing a Christmas play :-). The formula...

Friday, 11 July 2008

Google Research Echoes Guava's UK Search Engine Marketing Report

Google's recent research into search's impact on branding echo the results featured in Guava's UK Search Engine Marketing Report published in April this year. When asked what the primary objectives of search campaigns were; the importance of branding as a...

Tuesday, 22 April 2008

UK Search Engine Marketing Report 2008

A big thank you to all of you who completed our UK Search Engine Marketing survey earlier in the year (we had over 1000 respondents!) and to those of you who came along to our pre-launch event at the Hospital...

Wednesday, 02 April 2008

Google trends demonstrates generic travel terms in decline

Even though news volumes are up, searches for generic terms are down by what appears to be almost 25% since 2004. This ties in nicely with other studies showing increasing sophistication on the part of search engine users, longer search...
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