Blog archive

Brand Strategy, Creative Thinking, Digital Evolution and more...

August 2011 Archives

August 18 2011 4:09 PM

Salted liquorice, content marketing, and the battle for relevance

Salted liquorice is very popular in Sweden, the Scottish love deep fried Mars bars, and in Finland sautéd reindeer is a national dish. We’re all different, so it should be no surprise there are preferences for different types of content.

August 10 2011 3:11 PM

Why international B2B marketers are failing to meet local content needs

If you’re an IT manager in Kenya you probably want different information from one of your contemporaries in the US.

It stands to reason that research reports and papers aimed at one market may not be appropriate for another.

August 02 2011 9:46 AM

Why content marketing is not for you

Everyone’s talking about it, but content marketing could be a really bad move for you and your company. Let me explain why.

I recently listened to an episode of the excellent FIR podcast (great for keeping in touch with marketing/tech news while commuting, I find), which featured Tom Foremski, a leading Silicon Valley writer/journalist. He is most famous for coining the phrase “every company is now a media company” - a sentiment which resonates in today’s social media obsessed world. But I would like to take issue with Tom. Every company should not be a media company. In fact, if any of the following statements are true of your company, you should not be investing in content marketing right now:

More

0

Search

Archives