The Key To Social Selling: Be Nice

August 20 2013 7:29 AM

Some of the nicest business people on social media also happen to be some of the most successful. I always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that. Eric took the trouble to create a wordcloud of the language used by 7 of the best known names in social media and noted that a simple "thanks" dominated in most cases.

The message is clear. Follow best practice and follow what works: if you are going to use social media to sell things, to gain influence and achieve all those hard business-related goals, also remember to be nice.

Here are the word clouds from Chris Brogan, Mari Smith, Dave Kerpen, Jay Baer, Ann Handley, Gary Vaynerchuk and Mark Schaefer. You guys have restored my faith in mankind – I thank you right back!