Creative Lewisham blog

Brand Strategy, Creative Thinking, Digital Evolution and more...

The Winning Habits of Successful B2B Brands

August 19 2013 11:13 AM

Buyersphere Report – B2B Brands

What do successful B2B brands do that you don't? We asked the buyers themselves...

Check out the 4th and final part of our Buyersphere B2B research series.

In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers – so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process

In particular, the research investigates:

• Familiarity with the brand before the buying process
• Methods and frequency of communication
• Personality and direct, human engagement
• Differentiation by product, price and location

Do you have the habits of a highly successful brand? Are you doing the things that the winning suppliers did? In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable.

Download report here

No Comments

October 21 2024 2:22 PM

Reply