November 19 2022 2:52 PM
Who are you really selling to?
Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
November 2022 Archives
Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
In action