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January 14 2011 11:58 AM


pushnote_logo.jpgOk - maybe it’s the boy in me that makes me excited about getting to things first, but there’s a difference between just being first and getting excited about the potential in something.

Welcome to
Pushnote - a new way of commenting (financially backed by Stephen Fry) that allows anyone to comment directly onto your homepage, or any other site for that matter. In b2b it’s the equivalent of having your customer relations helpdesk in your front window.

In a way it’s nothing new. Simply a comment engine like we are used to seeing on blogs, articles etc. But because it is attached to the site as a whole, it gives online visitors the chance to say what they think. They may want to vent their frustration at a badly designed site, or poor customer service. They may want to tell the world how great you are. They may simply want to give some helpful suggestions.

Either way, the companies that pay attention to pushnote comments will be the ones providing the best customer experience - no doubt about that. We’ve all got to get used to the fact that things are more transparent these days - especially customers comments. The world’s strongest brands have nothing to hide.

If it takes off, and there’s every reason to believe it will, it’s going to be an invaluable tool for B2B. Here at Creative Lewisham, we think it’s going to be very useful. Why not sign up for it yourself?

David Thomas 0
July 18 2008 9:58 PM

WOM doesn’t lie

For many marketing people, a new way of persuading audiences to buy is just another, albeit difficult, challenge in a row of developments that started somewhere after the soap powder era.

For some businesses it’s just another challenge and a reminder that maybe you can never really persuade a business ‘audience’ to buy something that doesn’t work or they don’t need.

For others, and I count myself and the people I work with among them, it’s a reminder of why we’re in the business and a re-affirmation of a heartfelt belief that we’re not in the business of smoke & mirrors but here to quite honestly help communicate the truth, well. And, that if we do that, then the most natural outcome of showing someone the light, is that they pass it on.

So this is great, but no great revelation. Word of mouth was always a channel, but one never focused on dues to the fact that more controllable channels were producing results. But since the soap powder days, those controllable channels have been yielding less and less results. Word of mouth has become almost an underground channel where people can talk to each other without the manipulation of marketing.

Our approach to it therefore has not got to be one of manipulation but one of facilitation, yes?

David Thomas 0