Blog articles by author

I question the way data capture forms are being used by businesses. There is such a fine, and sometimes blurred, line between making sure that people are viewing your content and putting them off with overwhelming data capture forms.

We were going to put together a blog with our predictions for 2023. But then others did the same and we certainly didn’t want to look like we were duplicating the rest.

Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.

I wonder if the more digital communications dominate the way we do things, the less care is taken?

Poor Sainsbury’s. Poor store manager. Although to be fair, putting such an obvious internal comms poster, meant for the staff room, in the front window of your shop is a fairly stupid thing to have done. But that really is where the blame lies. And stops.