Blog articles by author

Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own.

One of the things I really love about my job is that I’m always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses.

I especially love meeting new people working in businesses, industries, and markets where I know very little. This is a fantastically privileged position to be in. How many people have this diversity in their day-to-day lives? How many people get to learn so much from such knowledgeable people?

I was thinking recently about this ‘process’ of getting to know people and their businesses… how, in those first few meetings, it’s all about intently listening and asking questions… or at least that’s what I thought I was doing.