Blog: brand

Brand Strategy, Creative Thinking, Digital Evolution and more...

September 06 2024 9:53 AM

How Effective is Email Marketing?

I will be very honest, I rarely used to open any email sent to me as part of a marketing campaign. I perceived them as a nuisance at best. But I must admit that in the past few years, I have changed my mind.

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August 10 2024 3:35 PM

How to Brand a City

I couldn’t help but think of an impending project of mine involving rebranding a city. And while the project proposal was well on the way at this point and I was very pleased with the results, it made me reconsider what makes for successful city branding.

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July 21 2024 2:48 PM

What do you need to create a good B2B marketing campaign?

There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound.

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June 06 2024 11:24 AM

What Makes a Brand Great?

There is a big difference between a great product and a great brand. Let me explain.

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July 15 2023 4:25 PM

B2B Content Marketing Report: 3. Personalisation

One statistic that leapt out to me from the Content Marketing Report 2023 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…

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July 10 2023 9:18 AM

B2B Content Marketing Report: 2. Apples, oranges and other confusing content formats

The Content Marketing Report 2023 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...

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