Blog: communications

Brand Strategy, Creative Thinking, Digital Evolution and more...

July 21 2024 2:48 PM

What do you need to create a good B2B marketing campaign?

There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound.

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June 17 2024 9:44 AM

B2B and Customer Experience

Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses?

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May 31 2024 4:27 PM

Emotions and B2B Campaigns

Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative?

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July 15 2023 4:25 PM

B2B Content Marketing Report: 3. Personalisation

One statistic that leapt out to me from the Content Marketing Report 2023 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…

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July 10 2023 9:18 AM

B2B Content Marketing Report: 2. Apples, oranges and other confusing content formats

The Content Marketing Report 2023 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...

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June 22 2023 10:21 AM

Have we reached the tipping point for B2B social media?

Every year we ask the question. And there is now evidence to believe that B2B social media has reached a tipping point. But now more than ever, we need to exercise caution...

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