Blog: search

Brand Strategy, Creative Thinking, Digital Evolution and more...

February 16 2023 3:13 PM

Star influencers: whose opinions matter most to B2B buyers?

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...

More
0
December 23 2013 4:09 PM

What happened in B2B in 2013

We thought we'd end the year with a little review of 2013, Creative Lewisham style. So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring?

More
Paul Hatcher 0
July 20 2011 4:17 PM

Garbage In, Garbage Out

Over the last 2 years, social media monitoring has become a must for any self-respecting company, and for good reason. A tool supposedly developed to support a new marketing approach has turned out to have useful applications in many other areas

More
Creative Lewisham 0
June 23 2010 9:43 AM

A Campaign In A Day

There are a lot of people talking about content marketing these days - and so they should be. But amongst all the talk about how content marketing is perfect in principle for the modern business world, it’s nice to see some concrete examples.

More
0
March 23 2010 4:19 PM

Why we’re researching The B2B Buyersphere

As it’s our job to advise on how to adapt to the challenges and opportunities of the Digital Age, we decided it was down to us to help inform decisions around how buyers are buying.

More
0
March 09 2009 11:10 AM

Enter the Buyersphere

There’s been a lot of talk about social media recently. It’s certainly a hot topic, but we can’t help thinking that it’s really just a symptom of something bigger.

More
0