In our experience, most B2B companies misunderstand branding and the role it can play in a businesses success. They see it just as a veneer. One they apply to make their business distinctive and attractive. They see it as a project or a task that should be completed every 5 years or so. They think that once it’s done, it’s done.

We think very differently. We believe your business is your brand.

It’s not just your visual identity. 
It’s not just about refining your positioning.
It’s not just about being clear about the value you deliver.
Your brand strategy should define everything about HOW you do business and HOW you want your customers to feel and talk about doing business with you. And like your business, your brand needs to be continually managed and nurtured to thrive.

By putting your brand at the centre of your business you can create a sustainable competitive advantage that drives the business forward. A well-crafted brand that is adopted by your employees is likely to result in a compelling experience that matches the promise of your communications and creates a story that your customers can tell for you. Yes, it is represented by your logo and your visual identity but they only serve to reinforce what people think and say about your business and what it feels like to be a customer of yours.

But don't get the wrong impression. We’re practical people. We’re not talking about restructuring your business or completely changing how you operate. Our aim is to bring clarity and direction and we do that through proven, immersive methodologies that are based on independent market, customer and business insight. And we see real value in doing this in a collaborative way; workshops we put together based on your specific needs and challenges usually taking a central role.

The result is a brand strategy that builds on your strengths and helps you be distinctive and compelling in how you look, how you operate, the service you deliver and the day-to-day lives of every single employee.

What we do

We work with businesses facing a number challenges, the most common being:

A change of focus
For example moving from being product centric to customer centric or looking to turn products into brands.

A change of position
Usually in response to market changes, competitor activity or innovation.

Corporate change
Either following a merger or acquisition or perhaps in preparation for a future sale.

A change of market
Entering new markets, or segments, launching new propositions or optmising your site for new local locations.

A change in architecture
Sorting out poorly managed or sub-optimal brand portfolios and getting more value from them

A change in culture
Either as a result of poor performance, a lack of employee engagement or simply to improve customer satisfaction

A need for a new approach to communications
To accommodate the new buyers that are true digital natives or simply to improve the impact communications has on sales performance.

Typically, these are addressed through one or more of the following services:

  • Corporate Vision and Values definition
  • Brand Architecture development
  • Brand strategy development
  • Brand differentiation assessment
  • Brand repositioning
  • Brand rejuvenation
  • New brand development
  • Brand naming
  • Brand Identity
  • Brand management services
  • Brand mentoring
  • Proposition Development
  • Communications Strategy